AF Creative Ideas – Pakistan initiated a public-spirited project titled- Health Education and Enterprise Development (HEED) targeting the marginalised women of mixed religious communities in the areas of Sindh & Punjab Pakistan.

AF Creative Ideas – Pakistan encouraged and motivated women of the targeted areas to utilize their skills and make a livelihood out of it. The skills these women possessed and wanted to showcase ranged from shoe making, adda work, nala paranda, salma sitara and ralli work to dress making.